Paytm Targets a Million Apps on Its Mini App Store to Take on Google

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Alibaba-backed Indian fintech agency Paytm is aiming for one million apps on its “mini app retailer” by the primary quarter of 2021, it stated on Thursday, searching for to problem the dominance of Alphabet’s Google in India’s cell net financial system.

Paytm founder Vijay Shekhar Sharma known as Google “choose, jury and executioner” after his app was temporarily removed from the Android app retailer final month for a coverage violation. On Thursday, he kicked off his firm’s “Mini App Developer Convention” by calling Google a “toll collector”.

Google, whose Android working system powers practically 99 p.c of India’s roughly 500 million smartphones, has confronted criticism from a number of startups within the nation over a transfer to implement its international coverage extra strictly and cost a 30 p.c fee for in-app purchases.

That criticism led the US tech large this week to defer by six months its deadline for Indian corporations to adjust to the brand new billing system.

Paytm’s Sharma is making an attempt to make use of the discontent to draw enterprise to his newly launched mini app retailer, which is hosted throughout the Paytm app. He has vowed not cost home app builders any charges.

“Neither an organization from the East, nor an organization from the West, if somebody will rule India it will likely be an Indian firm,” Sharma stated within the digital convention.

Google didn’t instantly reply to a request for remark.

A mini utility is usually hosted inside an even bigger app and the consumer expertise will not be as seamless as a standalone app, however it could possibly save app builders the money and time concerned in constructing extra advanced apps.

Paytm’s mini app retailer will enable “app builders to, for good, neglect about going via someone else’s kingdom or roads,” Sharma stated.

Paytm, additionally backed by Japan’s SoftBank and Warren Buffett’s Berkshire Hathaway, will create a Rs. 10,00,000 fund for India’s mini app builders, Sharma added.

For Google, the face-off towards Paytm and different Indian app startups creates a brand new drawback in one in every of its high development markets, the place it has dedicated to spend round $10 billion (roughly Rs. 73,265 crores) over the following 5 to seven years via fairness investments and tie-ups.

Google also faces 4 antitrust instances in India, the most recent of which alleges the Mountain View, California-based tech large abused its Android working system’s dominant place to garner an unfair advantage within the smart TV market.

Google has denied any wrongdoing.

© Thomson Reuters 2020

Disclosure: Paytm’s mother or father firm One97 is an investor in Devices 360.


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