Amazon Takes on Netflix’s ‘Mobile’ Plan With Prime Video Mobile Edition


Amazon India has launched a mobile-only plan for Prime Video — it is known as Prime Video Cell Version — to compete with Netflix’s Rs. 199 mobile-only plan, in what marks a world first for the ecommerce-first firm. Not like Netflix, Amazon’s Prime Video Cell Version is tied on to your pay as you go plan. Amazon is collaborating with Airtel to kick off Prime Video Cell Version, with the Prime Video content material out there bundled with Airtel recharge packs beginning at Rs. 89. All Airtel pay as you go prospects shall be eligible for a 30-day free trial of Prime Video Cell Version. You may join Prime Video Cell Version beginning 2pm on Wednesday, January 13 (that is right now).

The Best Movie and Television Streaming Services in India

Similar to Netflix’s “Cell” plan, Prime Video Cell Version will provide standard-definition (SD) video high quality on a single gadget. However not like Netflix, you may select to improve to the total Prime Video expertise — that features a number of profiles, simultaneous streaming, entry on TV, and HD/ 4K content material. You will get 30 days of Amazon Prime by recharging your Airtel pay as you go quantity with Rs. 131 — Amazon Prime prices Rs. 129 per thirty days for those who subscribe straight — or as a part of the Rs. 349 pay as you go plan that lasts for 28 days but in addition presents limitless calling and 2GB information per day. This is not precisely new, as Airtel has provided Amazon Prime on pay as you go plans since 2018.

However for those who’re glad to take pleasure in Prime Video in your cellular solely, listed below are the Airtel pay as you go plans that get you entry to Prime Video Cell Version. All of them can be found on the Airtel Thanks app, or will be bought at over one million Airtel shops throughout India.

Recharge Amazon profit Calls Information Validity
Rs. 89 Prime Video Cell Version 6GB 28 days
Rs. 131 Amazon Prime membership 30 days
Rs. 299 Prime Video Cell Version Limitless calling 1.5GB per day 28 days
Rs. 349 Amazon Prime membership Limitless calling 2GB per day 28 days

Amazon Prime Video’s worldwide VP Jay Marine stated in a mailed assertion: “India is one in every of our quickest rising territories on the earth with very excessive engagement charges. Buoyed by this response, we wish to double-down by providing our much-loved leisure content material to an excellent bigger base of Indian prospects. Given excessive cellular broadband penetration within the nation, the cell phone has turn out to be one of the broadly used streaming units. With the launch of Prime Video Cell Version we sit up for entertaining each Indian with our Unique and Authentic content material.”

Amazon Prime Video’s India director and nation common supervisor Gaurav Gandhi added: “Over the past Four years, Prime Video has turn out to be the nation’s most beloved premium streaming service with viewership coming from over 4,300 cities and cities. We consider that the Cell Version plan will additional speed up Prime Video’s adoption in India and permit an excellent bigger variety of prospects to entry our widespread leisure content material. This initiative for Amazon, is designed not simply to offer prospects extra alternative (of plans) but in addition easy accessibility to subscribe to Prime Video together with cellular information plans. We’re glad to collaborate with Airtel as our first accomplice in India for Prime Video Cell Version.”

Bharti Airtel’s chief advertising and marketing officer Shashwat Sharma added: “At Airtel, we’re deeply captivated with delivering a differentiated expertise to our prospects by means of our Airtel Thanks program. We’re glad to accomplice with Amazon to democratize high quality digital leisure in India by leveraging Airtel’s core strengths of high quality prospects, deep distribution and best-in-class community for video.”

Amazon’s director for cellular enterprise growth Sameer Batra stated: “We’re delighted to have Airtel as our first roll-out accomplice for Prime Video Cell Version. This collaboration marks the deepening of the strategic affiliation between Amazon and Airtel. Smartphones powered by pre-paid connections and reasonably priced information are ubiquitous to a big base of Indian prospects – Cell Version will make Prime Video synonymous to high quality leisure for this massive buyer group. We sit up for increasing the attain of our service to the whole pre-paid buyer base in India.”



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